Timeless Avalon Theater Makeover
“We want to provide an alternative experience, where people can say, ‘oh, yeah, it definitely is different than going to a multiplex,” said Avalon Atmospheric Theater & Lounge owner Lee Barczak. In this vein, Ascend Design helped bring back the original grandeur of this 1929 Mediterranean Revival style theater in Bay View, WI by first designing the logo and then reimagining and engineering the starlit ceiling, custom bar/lounge, and concession stands to suit its Moorish Revival heritage. Perhaps, the most prominent piece is the ornate marquee illuminated in rich gold and bronze. “We brought back a marquee that is reminiscent of what marquees looked like in the glory days.”